Investment Opportunity · Seed RoundSaudi Market

A Saudi agritech
ecosystem blending commerce, innovation,and a digital platform.

A Saudi company specializing in smart solutions for agriculture, livestock, and home gardens. We started from an active e-commerce store and are now moving toward a multi-channel model combining a branded private label, physical branches, innovation assets, and the digital platform "Al-Ilan Al-Zeraei".

5,000,000 SAR
Round Size
20%
Equity Offered
Seed Round
Stage
Green GenerationInvestment Memo
Round
5,000,000 SAR
Stage
Seed Round
Equity Offered
20%
Entity
LLC · CR 7043303556
Market
Saudi Arabia

Funding the transformation from a specialized e-commerce store into a multi-channel sector ecosystem combining product, brand, physical branches, and platform.
Commercial Registration
7043303556
Ministry of Commerce
Legal Entity
Limited Liability Company (LLC)
Saudi LLC
Status
Active
Founded 06/01/2025
Market
Kingdom of Saudi Arabia
Riyadh, KSA
Executive Summary

The Opportunity in One Glance — for the Decisive Investor.

Green Generation Trading Company — a licensed Saudi company (CR 7043303556) operating in agriculture, livestock, and home gardens, with a 5-person leadership team, an in-market private label, and a sector digital platform backed by iOS and Android apps.

Stage
Seed Round · Growth-Ready

Operational company with a formal CR and realized revenue.

Performance
~50% Operating Margin

Ratios derived from the official Salla report — a verified source.

Channels
Store + Platform + App

Green Generation E-Store + Al-Ilan Al-Zeraei (iOS + Android).

Assets
4 Private-Label Products

Owned product line in market — with a 2-year warranty.

Goal
Multi-Channel Ecosystem

Commerce + Brand + Platform + Innovation + Branches + GCC expansion.

Governance
Saudi LLC · 5-Member Founding Team

Legal and corporate structure ready for institutional investment.

Live Operational Traction

Real market signals — not a paper idea.

Period from April 2025 to April 2026. We show ratios derived from official operational data — absolute figures are shared exclusively within the Pitch Deck and Data Room.

51.6%
GROSS MARGIN
Gross Margin
49.7%
OPERATING MARGIN
Direct Operating Margin
85.9%
FULFILLMENT RATE
Order Fulfillment Rate
13.3%
EARLY REPEAT RATE
Early Repeat Purchase Rate
Shipping cost ratio
1.4%
of sales
Payment fees ratio
0.5%
of sales
Growth Rate (MoM / YoY)
MoM / YoY
TBD · بانتظار التحقق
Shared as a ratio in the Data Room once methodology is locked.
Disclosure Policy

Why ratios, not raw numbers? To protect operational data, we publish only relative indicators derived from the official Salla report. Any raw figures (revenue, costs, order counts, payroll) are shared with qualified investors only after completing the access request and signing an NDA.

Company Journey

From Formal Incorporation to a Growing Ecosystem.

A journey backed by official documentation — every milestone supported by verifiable numbers or events.

  1. 06/01/2025

    Company Incorporation

    Green Generation Trading Company LLC registered (CR 7043303556).

  2. 04/2025

    First Realized Order

    E-commerce store launched with first sales in the Saudi market.

  3. 2025

    4 Branded Products Launched

    Milking machine, pregnancy tester, steel insect lamp, and solar motion lamp.

  4. 4
    04/2026

    Seed Round — Now

    Raising SAR 5M for 20% — funding the shift to a multi-channel ecosystem.

Digital Reach

Effective marketing channels — not a single source.

Indicators from Google Analytics for the period January 2025 – April 2026. Ratios only — no revenue amounts.

Total Active Users
+34Kactive users
Traffic Source Distribution
% of total sessions
  • TikTok — Paid
    42.8%
  • Google — Paid
    34.8%
  • Direct
    8.6%
  • Organic Search
    5.3%
  • Other Referrals
    8.5%
Cart → Purchase Conversion
13.8%
Cart → Purchase conversion via Google Ads
Top Branded Products by Engagement
  • Green Generation Milker (sheep/cattle/camels)66%
  • Solar lamp with motion sensor12.2%
  • Solar-powered steel insect lamp12.2%
  • Pregnancy test for sheep & goats9.6%
What does this mean for an investor? Our channel mix is diversified across TikTok Paid (~43%) and Google CPC (~35%) with a growing Direct and Organic base. Performance does not depend on a single channel, and increasing marketing spend through this round can be directed to the most efficient sources.
Ecosystem

How do the two arms create shared value?

A visual infographic of the commerce ↔ digital-platform integration and the value their combination creates.

Commerce Arm

الجيل الأخضر

متجر إلكتروني متخصص + علامة مبرَّندة + فروع ميدانية قادمة.

  • • 4 منتجات بعلامة الجيل الأخضر
  • • متجر ggen.sa + فرعان ميدانيان
  • • خدمة ما بعد البيع (ضمان سنتين)
Integration
تدفق موحَّد
العرض ← الطلب ← المحتوى ← التجارة
في مسار واحد متكامل.
جذب العميل من المنصة
تحويله إلى مشترٍ من المتجر
محتوى يصنع طلبًا متكررًا
Digital Arm

الإعلان الزراعي

منصة قطاعية + تطبيق iOS و Android يجذبان جمهور القطاع الزراعي.

  • • ilanzraee.com + تطبيق مُحدَّث
  • • 14 تصنيفًا قطاعيًا متخصصًا
  • • مصدر Traffic مبرهن عبر GA4
The Ecosystem

Two arms that create greater value together.

An integrated model combining a branded commerce arm with a sector-specific digital platform, feeding each other in one growth path.

Commerce Arm

Green Generation — a specialized e-commerce store for agriculture, livestock, and gardens.

Serving farmers, livestock owners, and home gardeners, with a clear push toward building a private brand and branded products under the Green Generation identity.

  • Agricultural Equipment & Devices
  • Livestock Supplies
  • Garden Tools
  • Green Generation Branded Products
Examples of Green Generation products
  • • Green Generation Electric Milker — 8L & 12L.
  • • Solar-powered steel insect-killing lamp.
  • • Solar LED lamp with motion sensor.
  • • Solar-powered ultrasonic rodent & snake repeller.
List sourced from the official product catalog.
Why Now

An inflection point where capital can create a step change.

Green Generation is not an idea seeking operating capital — it is an active business at the transition from a specialized store to a multi-channel ecosystem.

Well-defined market

A real sector with sustained demand — not an overcrowded consumer category.

Live commerce — already active

Functioning store with realized sales reduces the "untested idea" risk.

Move toward owned products

The more private-label contribution grows, the higher the market value and margins.

Complementary digital asset

Al-Ilan Al-Zeraei as a sector digital asset supporting demand and presence.

Multi-channel scalability

A clear plan spanning new products, physical branches, and IP.

Investor Access

Ready to explore the opportunity in depth?

Request the Pitch Deck and Due Diligence Data Room, or book a short meeting with the management team.